When you think fashion show, you might think flashing lights, glamour, and sequins. The Allure Fashion show had all that, but it also had a mission. On Thursday, January 19th, Loom got to participate in the Allure Fashion Show in Chicago alongside some other great fashion and fair trade brands, all to raise awareness for human trafficking and money for the local organization Traffick Free.
In the Chicagoland area, Traffick Free works to combat human trafficking and help provide resources for survivors. They work with other organizations like residential facilities and case-management agencies to meet emergency needs of sex and labor trafficking survivors, as well as schools, NGOs, and law enforcement to conduct important training.
The show was put on by Salisia Webber: fashion consultant, writer, and active volunteer. Looks were featured from big stores, like Akira and The Frock Shop, and local designers, like Merit Clothiers. There were also great fashions from do-good brands like fair trade companies Mata Traders and Zuri Collection, as well as brands that donate to impoverished women or people in crisis, like Marsymo and Joriki. An often forgotten part of human trafficking is labor trafficking. A representative from Traffick Free spoke to the crowd about how maybe instead of wondering why clothing items are so expensive at the store, we should be asking why they're so cheap. How much could the people who made those cheap clothes possibly have been paid? Shopping fair trade is a great way to use fashion to fight for fair wages.
We got to share Loom's message at the end of the show and showcase some of our items for sale alongside other fair trade brands Re:new Project and Kathmandu Yogi. The night was full of excitement as all of the hard work of Salisia and the models came together for a beautiful show. But it was also eye-opening. From the audience, we saw the power our talents have to help those who need it most.